A buzz word is a word (usually redundant) that contains temporary or artificial buzz. It can even be misleading, contradictory. It is generally an over-hyped word that marketers and businesses use to push around gullible people. Also known as DoubleSpeak

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A combination of buzzwords used together is known as a BuzzPhrase. See http://z505.com/cgi-bin/qkcont/qkcont.cgi?p=Buzzphrase
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See also: BuzzWords, BuzzwordCompliant, BullshitBingo, BuzzwordBingo.