''The Cluetrain Manifesto'' 

by RickLevine, ChristopherLocke, DocSearls, and DavidWeinberger 

http://images.amazon.com/images/P/0738202444.01._PE_PI_SCMZZZZZZZ_.jpg
ISBN:0-7382-0244-4. 

See also http://www.cluetrain.com.

95 theses about the communication between companies and customers, which a long time ago was a conversation between human beings.

This is what I'd like to call ExtremeMarketing or ExtremeBusiness. It has nothing to do with computer programming but with the way of thinking, acting and working together.

And after riding on the ClueTrain, you might get stuck on the GlueTrain: http://www.gluetrain.com 

-- HelmutMerz

The weakness of Cluetrain is that while it describes an emergent process, which is goodness, it acts like there is no way to influence the process, which is blatant crap. What I am looking for is a business book that describes an initial set of "rules of business" with good emergent properties and a process for tracking and evolving those rules. --KentBeck

''Oh. I thought it was about communication.'' -- OleAndersen

See also MeatballWiki:CluetrainManifesto discussion: [http://www.usemod.com/cgi-bin/mb.pl?CluetrainManifesto]

From ErasingPainfulMemoriesDiscussion
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CategoryBook CategoryCommunication