One of the WalkerRoyce top 10 SoftwareManagementPrinciples...

"Establish a configurable process that is economically scalable.  Methods, techniques, tools and experience can be applied straightforwardly to a broad domain, providing improved return on investment across a line of business."

[Um, I'm sorry, but what does this even ''mean''?!? It look like marketingspeech. It sounds like marketingspeech. It waddles like marketingspeech.

It's marketingspeech.]