His ten rules of simplicity are:
 
	* You need to put a very high value on simplicity
	* You must be determined to seek simplicity
	* You need to understand the matter very well
	* You need to design alternatives and possibilities
	* You need to challenge and discard existing elements
	* You need to be prepared to start over again
	* You need to use concepts
	* You need to break things down into smaller units
	* You need to be prepared to trade off other values for simplicity
	* You need to know for whose sake the simplicity is being designed

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On page one he says something like, "Simplicity is one of the four key values." Then he never lists the values. I couldn't find them with AltaVista either. Does anyone know his four values?
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Perhaps that's why its so simple...
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And I thought it was just one thing...

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From ExtremeValues:
	* Communication
	* Simplicity
	* Feedback
	* Aggressiveness
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You mean the identity of the mysterious FourthMan behind TheThreeExtremos is about to be revealed?  I think we should be told ...