D''''''isneyChannel: Ensemble directing at its finest. --PhlIp
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See 
*** http://www.wdwmagic.com 
and 
*** http://www.imagineering.org  ( BrokenLink )

It's interesting to note that 'Imagineering', coined by Walt Disney is an example of a PortmanteauWord, formed by merging 'Imagine' and 'Engineering'. 

Unfortunately, I know of no institution offering Degrees in this discipline.
 ''sort of like ComputerProgramming'' :)
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See: SqueakSmalltalk