From http://www.sandhill.com/opinion/editorial.php?id=91

	 :	In many segments of the sector, vendors have a difficult time convincing customers to upgrade to newer versions of their products when installed versions work adequately. While this crisis has yet to reach some segments (for example, security, where one can always count on the bad guys' creativity to create new customer needs), it has reached many — as evidenced by overall modest growth projections of around 8 percent per annum for the enterprise software market overall.

	 :	The consequences of GoodEnough are fundamental. With customers essentially happy with their existing systems, the pace of product upgrades slows. But even more critical is the fact that such satisfaction typically reduces the impact of product-based innovation as a differentiator for software vendors — thus substantially changing the basis of competition across the sector.

this is just describing commoditization, merge with CommodityMarket?