InstantGratification is a Post-modern, western society Generation-X mentality and rank amongst one of the most common LifePatterns.

As such, the thinking applies to all aspects of life, fastfood, instant stardom / success, fitness pill, etc.

From '''''MediumIsTheMessage''''', it evolved to '''''PromotionIsTheProduct''''' thinking. And history demonstrated that it has a proven track record, at least for a while.

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The IT boom of the last decades of 20th century fit very well with this societal need. Management and developers alike participated in the perpetual search of the NextBigThing.

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Except that most societies have grown a bit weary of the bubble mentality. Case of a PatternTooFar. 

But we cannot afford to stop now for fear of implosion, which may well happen, do to a combination of the effects of PeakOil, the CreditCrisisOfTwoThousandEight, and the consequence that the GreatSuburbanBuildout has at long last ended and will probably never start again.


I think that the majority of sociey hasn't grown weary.  It's just that the weary birds of a feather flock together and don't realise how much of a minority they are.  I realized this might be the case when I saw the top 20 ratings (US)  for TV last week:  American Idol, Reality Show 1, Reality Show 2, Reality Show n.  All things I didn't particularly like, and thought were rabidly liked by a ''small'' fanbase and reviled by ''many''.  As it turns out  ''many'' is not a synonym for ''most people I communicate with''.  But I worry too much, don't I deserve a break today. ;)
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CategoryBigPicture