Salesman: "Hey, you should use product A for your work."
	Company: "We already use product B for that."
	Salesman: "Well, our product A is JustAsGood as that product B you're using for your work, so you should move."
	Company: "If they're JustAsGood as each other, why should we move?"

EarlyAdopter''''''s tend to make ValueJudgement''''''s about new products.  For most other people, however, there will be considerable inertia when already using one product or technique.  This does not necessarily mean someone is a StickInTheMud.  '''Therefore''', if people are going to move, you need to show them not that your product is JustAsGood, but ways in which it is actually ''better'' than the way they do things.