Lakoff and Johnson are the authors of an outstanding and accessible introduction to ConceptualMetaphor titled ''MetaphorsWeLiveBy''. It belongs on everyone's BookList.

* GeorgeLakoff is at CalBerkeley as is the ConceptualMetaphor home page containing the Library Of Metaphors: http://cogsci.berkeley.edu/.
* MarkJohnson is at the University of Oregon as is the Center for the Cognitive Science of Metaphor Online: http://philosophy.uoregon.edu/metaphor/metaphor.htm.

''I'd recommend WomenFireAndDangerousThings by Lakoff instead of MetaphorsWeLiveBy. It develops the same argument much further.''
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