If you want your information/data to be shared among a large number of people, it is required that you make it search engine friendly. Note that this applies not only to the world of Internet. If your information cannot be searched, it would be same as if it did not exist. This truth was known long ago in the annals of technology. It is what was called 'back in the day' "Write only memory." As with other categories of technology, over the years we have increased the speed, scope, power, of this technology and extended it to more people. These days, anyone can lose vast amounts of precious information, nearly instantly. This kind of non-computing device is closely related to another artifact from the dark ages the DED, or Dark Emitting Diode (sic.) -- JamesBullock