"The Cognitive Style of PowerPoint: Pitching Out Corrupts Within"

Essay self-published by EdwardTufte (of TheVisualDisplayOfQuantitativeInformation fame).

The first edition was reviewed by Alexandra Weber Morales in SoftwareDevelopmentMagazine August 2003. Key point from that review:

	 :	"...the metaphor behind the PP cognitive style is the software corporation itself..." [a big bureaucracy engaged in computer programming (hierarchical, structured, segmented) and marketing (fast-paced, questionable ethics, oriented toward advocacy not analysis).

The first edition is a 24-page book, $7 (ISBN: 0961392150). Second edition, 2006,  is 32 pages.

http://www.edwardtufte.com/tufte/books_pp

http://www.edwardtufte.com/tufte/graphics/book_pp_cover.gif

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CategoryPaper