WordOfMouth is when an idea is spread without the assistance of WellKnownSources. People certainly use the Internet as a WordOfMouth system, for example - * Forwarding emails * Putting links on web pages. * Posting to bulletin boards. However these systems are not optimised WordOfMouth in the way that PosterCentricMessageSubscriptionProtocol is. -- PhilipDorrell '''''sigh'''. I came here hoping to read about Jaco Pastorius' big band. ;-) --GlennVanderburg'' ---- See also: TheTippingPoint